GROW CULTURE TO
GROW RESULTS.  

If culture breaks down, results stall. Our 16 point culture framework strengthens recruiting, retention and productivity across the organization.

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UNATTENDED CULTURE DOESN'T JUST CREATE FRICTION. IT CAPS GROWTH.

The Real Cost:

  • Good people don't stay
  • Growth feels heavy
  • Progress stalls
  • Team members checkout
  • Communication suffers

Culture doesn’t improve on its own. Our Culture Framework gives leaders a clear way to see it and strengthen it.

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THE ROOTS FRAMEWORK

The Solution

When culture is strong, recruiting improves, people stay, and productivity increases.

That’s why we created the Roots Framework — a practical, 16-point model that helps leaders strengthen culture where it actually shapes results.

The framework focuses on the everyday behaviors, decisions, and interactions that determine whether culture supports growth or quietly limits it.

Rather than culture statements or one-time initiatives, it gives leaders a shared way to see what’s happening, name what matters, and work on culture deliberately.

With this framework, you gain:

  • Clear insight into what’s helping or hindering your culture

  • A shared language leaders can use to address issues early

  • Practical focus areas that improve recruiting and retention

  • Stronger conditions for consistent productivity

  • A repeatable way to strengthen culture as the organization grows

With over 40 years of combined experience, we’ve helped founders and leadership teams strengthen culture so organizations can grow through people. Now it’s your turn.

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TRUSTED BY FOUNDERS, LEADERSHIP TEAMS AND GROWING ORGANIZATIONS 

From early-stage founders to established organizations, we’ve worked alongside leadership teams who understand that culture is a critical driver of results, not a side initiative.

Some of the companies we've helped:

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GET THE CULTURE SUPPORT THAT FITS YOUR ORGANIZATION.

From tune-ups to turnarounds, choose the path that fits your organization

Every engagement is grounded in the same Culture Framework and focused on the same outcomes: stronger recruiting, retention, and productivity.

The difference is how deep you want to go and how quickly you want to move.

Some organizations want a clear picture of what’s happening.
Others want hands-on support working through it.

Both are valid starting points.

Our work is designed to meet you where you are and support culture as the organization grows.

Culture Assessment

A clear snapshot of where culture is helping and where it’s holding you back. 

Best for organizations that want clarity before action.

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Leadership Teamwork

Facilitated sessions focused on alignment, communication, and decision-making.

Best for leadership teams feeling friction or strain.

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Ongoing Advisory

Continued partnership supporting culture through growth and change.

Best for organizations navigating complexity over time.

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NEXT STEPS 


Step 1: Start with a Conversation

We begin with a focused conversation to understand what’s happening in your organization and where culture may be creating friction or limiting growth.

Step 2: Get a Clear Picture

Using our assessment and 16 point Culture Framework, we identify what is supporting recruiting, retention, and productivity and where attention is needed most.

Step 3: Strengthen Your Culture

We work with leaders to address the areas that matter, at the pace and depth that fits your organization, so culture supports results instead of holding them back.

No pressure. Just a clear place to start.

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WHEN CULTURE IS TENDED VS WHEN IT'S NOT

When culture is intentionally strengthened

  • Recruiting becomes more predictable

  • Good people stay and contribute more fully

  • Leaders spend less time managing friction

  • Issues surface earlier and are easier to resolve

  • Growth adds capacity instead of strain

When culture is left to chance

  • Attrition continues quietly

  • Leaders compensate instead of systems holding

  • Communication breaks down under pressure

  • The same issues repeat in new forms

  • Growth becomes harder to sustain

Culture shapes results either way. The difference is whether it’s working for you or against you.

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